Television as Cultural Form
Keywords:
television, cultural form, public discourse, media studies, modernityAbstract
This article examines television as a cultural form rather than merely a medium of communication. It argues that television plays a central role in modern life by integrating politics, economy, and entertainment. The study critiques traditional media analyses that focus on audience effects or ideological reproduction and instead proposes an institutional approach. Drawing on major theorists, it demonstrates how television functions within broader systems of meaning and modernity.
(The abstract and keywords were prepared retrospectively for indexing purposes using AI-assisted tools and editorial review, based on the original article. They did not appear in the original publication.)
References
Adorno, Theodor and Max Horkheimer. Dialectic of Enlightenment. Trans. John Cumming. New York: Continuum, 1969.
Auerbach, Eric. Mimesis: The Representation of Reality in Western Literature. Princeton: Princeton University Press, 1991.
Barthes, Roland. Mythologies. New York: Noonday Press, 1991.
Benjamin, Walter. "The Work of Art in the Age of Mechanical Reproduction." Illuminations. Trans. Harry Zohn. New York: Schocken Books, 1968. 217-252.
Bourdieu, Pierre. Outline of a Theory of Practice. Cambridge: Cambridge University Press, 1977.
Carey, James. Communication as Culture. Boston: Unwin and Hyman, 1989.
Cavell, Stanley. Themes out of School. San Francisco: North Point Press, 1984.
Fiske, John. Television Culture. London and New York: Methuen, 1987.
Fry, Tony. "Switchings." Rua TV? Heidegger and the Televisual. Ed. Tony Fry. Sydney: Power Publications, 1993. 23-44.
Gitlin, Todd. "Media Sociology: The Dominant Paradigm." Theory and Society 6. 2 (1978) : 205-253.
Heath, Stephen. "Representing Television." Logics of Television: Essays in Cultural Criticism. Ed. Patricia Mellencamp. Bloomington: Indiana University Press, 1990.
Hall, Stuart. "Culture, Media and Ideological Effect." Mass Communication and Society. Eds. J. Curran, M. Gurewitch and J. Woollacott. London: Open University Press, 1997. 315-348.
Heidegger, Martin. The Question Concerning Technology. Trans. William Lowitt. New York: Harper & Row, 1977. 283-318.
Lazarsfeld, P., Bernard R. Berelson and Hazel Gaudet. The People's Choice. New York, and London: Columbia University Press, 1968.
Leroi-Gourhan, Andre. Gesture and Speech. Trans. A. B. Berger. Cambridge, MA: MIT Press, 1993.
Mander, Jerry. Four Arguments for the Elimination of Television. New York: Morrow, 1978.
McLuhan, Marshall. Understanding Media. London: Methuen, 1963.
Morley, Dave. Television, Audiences and Cultural Studies. London and New York: Routledge, 1992.
Newcomb, Horace, ed. Television: The Critical View. New York and Oxford: Oxford University Press, 1994.
Postman, Neil. Amusing Ourselves to Death. New York: Penguin, 1986.
Spiegel, Lynn. Make Room for TV: Television and the Family Ideal in Postwar America. Chicago: University of Chicago Press, 1992.
Tichi, Cecelia. Electronic Hearth. New York: Oxford University Press, 1991.
Ulmer, Gregory. Teletheory: Grammatology in the Age of Video. New York and London: Routledge, 1989.
Virilio, Paul. "The Primal Accident." The Politics of Everyday Fear. Ed. Brian Massumi. Minneapolis: University of Minnesota Press, 1993. 211-218
Weber, Samuel. Mass Mediauras: Form Technics Media. Stanford: Stanford University Press, 1996.
